Salesforce has announced enhanced capabilities for its sales automation solution Sales Cloud, aiming to provide users with a 360 view of their customers, create engaging buyer experiences and helping sales rep sell virtually seven months into the pandemic.
The enhanced capabilities include:
- Salesforce Meetings, a meeting management system that provides customer history, service cases and attendee bios to help sales reps create more engaging, personal connection with buyers;
- Enhanced High-Velocity Sales, a solution designed to automate sales rep actions such as tailored outreach for teams working remotely, increasing their efficiency and ability to close deals;
- Einstein Video Call Coaching, an AI solution that analyzes video conversations to provide customer insights for sales reps and helps managers build personalized strategies; and
- A Salesforce Map Field Safety Kit, designed to analyze COVID-19 trend data and build workflows that ensure the safety of in-person sales.
Salesforce Meetings is expected to be available in pilot in October 2020, while the Einstein Video Call Coaching, Enhanced High-Velocity Sales and Salesforce Map Field Safety Kit capabilities are expected to be fully available in February 2021.