SalesLoft, a sales engagement platform provider, unveiled several new and expanded product offerings designed to help sales and revenue professionals generate pipeline, manage deals and engage customers throughout the lifecycle. The announcement follows the company’s recent acquisition of Costello, an opportunity management and guided selling software provider.
According to a company announcement, the launch of Opportunity Management is the result of fully integrating Costello into the SalesLoft platform. Opportunity Management aims to help account executives, account managers and others drive more deals to completion. It is designed to offer comprehensive pipeline and deal views, as well as better pipeline transparency and forecasting accuracy.
The new capabilities enable managers and reps to focus on the sales activities that will drive the best results, company officials noted. “Sales engagement should not stop at building pipeline. It should serve the complete revenue cycle,” said Kyle Porter, CEO of SalesLoft, in a statement.