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SalesLoft Acquires Guided Selling Software Costello

SalesLoft, a sales engagement platform, has acquired Costello, an opportunity management and guided selling software provider. Terms of the deal were not disclosed.

Through the acquisition, SalesLoft customers will be equipped to generate leads and manage deals through Costello’s user dashboards, deal updates, guided-selling playbooks and more. SalesLoft has partnered with Costello in the past, releasing an enhanced API integration with the company late last year.

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“Every day, our own sellers use Costello natively integrated with SalesLoft,” the company said in an announcement. “They love it for the same reason our customers do — coaching, pipeline reviews, sales activities, playbooks — is all in one place they already live. Costello gives AEs, AMs, and their managers a single place to manage their work and collaborate. It triggers the actions they need to guide deals across the finish line.”

According to a release, the companies will continue to support existing Costello customers, invest in and enhance product capabilities and natively integrate Costello capabilities into the SalesLoft platform.

“Combining Costello and SalesLoft gives all sellers, whether they’re pipeline builders, closers or responsible for upsells and renewals, a platform to deliver the ultimate buyer experience and close more revenue,” said Kyle Porter, CEO and Co-Founder of SalesLoft, in a statement. “Sales engagement is now the place all reps can start and end their days. We are thrilled to incorporate Costello’s capabilities for all SalesLoft customers.”