Seismic, a sales enablement solution provider, announced it has launched Seismic NewsCenter. The company said that this new offering is designed to provide B2B sales reps a resource for real-time content and buyer insights to enhance buyer engagement.
At large enterprises, NewsCenter allows teams that support sales to distribute important, relevant updates to the right reps in a targeted and digestible fashion. This equips the sales force with the knowledge to effectively engage buyers.
The Seismic NewsCenter has built-in integrations to Oracle Eloqua and Marketo to better tie sales initiatives to marketing campaigns — ultimately aiding companies looking to gauge marketing ROI, the company said.
"If a sales enablement solution isn’t providing sales teams with the all the new information, updates and training they need before their first meeting of the day, then it is failing to truly enable sales teams," said Doug Winter, Co-founder and CEO of Seismic, in a statement. " Coupled with our integration with sales readiness platforms like MindTickle, Seismic provides the industry’s most complete sales enablement platform.”