Sitecore, a customer experience management company, has entered a definitive agreement to acquire Stylelabs, a content marketing management provider. Terms of the deal were not disclosed.
Stylelabs provides digital asset management, marketing resource management and product information management solutions. By acquiring the company, Sitecore aims to enhance its Experience Cloud and enable marketers to create, manage and optimize content from beginning to end.
“We are incredibly excited to join a company that shares our culture, product vision and desire to help marketers overcome their biggest business obstacles,” said Tim Pashuysen, Co-Founder and CSO of Stylelabs, in a statement. “Leveraging each other’s strengths promises our customers the opportunity to quickly and easily deliver high-performing marketing programs that provide even more intelligent, differentiated and exciting customer experiences.”
