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Email Subject-Line Study Offers Guidance For B2B Marketers


A recent study conducted by email marketing firm Adestra offers some interesting, and perhaps surprising, insights into how email subject lines affect user engagement metrics.

The study, which involved a random sample of the firm's email campaigns, analyzed click-through, open and click-to-open rates for 932 million emails during a six month period. The study broke out specific market segments, including e-Commerce, event marketing, and charities; it also compared B2B versus B2C response rates.

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