Most analysts generally agree that consolidation is inevitable in the martech sector. So, there was little surprise when Leadspace and Radius announced plans to merge back in April. What was interesting, however, was how the companies would integrate to become one, given that they had somewhat similar product offerings but different structures.
Leadspace, an audience management platform for marketing and sales, announced it has raised $21 million in a Series C funding round led by Arrowroot Capital and JVP. The funding positions the company to continue growing its AI product offerings and customer base within the US and Israel.
The Leadspace B2B Audience Management Platform is designed to help users discover their Total Available Market (TAM). The platform aims to increase customer and prospect engagement with data users need on both accounts and individuals. Leadspace uses artificial intelligence (AI) to recommend which prospects and customers to prioritize, and help enable users to align sales and marketing with a single data source.
Leadspace, a lead generation services company, announced the launch of an Audience Management Platform for B2B marketers. The platform is designed to improve the scale and quality of available data, as well as make recommendations and prioritize the most effective marketing actions.
Lead management company LeanData and predictive analytics provider Leadspace have integrated their solutions to help B2B marketers increase demand generation and account-based marketing (ABM) conversion rates, according to both companies.
Current customers can continue to use the platforms with their existing workflows, but may see improved output from the behind-the-scenes integration, according to Leadspace. For instance, if a user chooses contact records to build marketing automation campaigns, the information might be more accurate and complete, the lead score could be more precise and contact records might match the lead to the account.
B2B marketers are often envious of their B2C counterparts getting all the cool stuff. But when the B2B crowd tries to learn a few tricks from their consumer-facing colleagues, they find that many B2C tactics are better suited to selling candy bars than copying machines. Plus, a candy bar isn’t usually a considered purchase with a long sales cycle and multiple influencers. Unless you have kids.