Terminus has revealed new updates to its ABM platform that aim to help B2B marketers combine more data sources, automate outreach and improve current account-based reporting capabilities. Features include new ad automation, native intent data features and advanced conversion tracking capabilities designed to enhance account targeting and engagement.
You’ve probably already heard about Demand Gen Report’s premiere marketing event, the B2B Marketing Exchange, from your peers and colleagues. You might have even attended in the past — or, better yet, are already registered for the 2020 event. But what if I told you that you don’t have to wait until February 2020 to get your yearly dose of #B2BMX content?
Innovation and disruption in the technology sector are soaring, but customer experience continues to falter. Research from B2B International shows that only 14% of large B2B companies are truly customer-centric. However, progressive companies that have seen great success over the past couple of years are focusing on disrupting the customer experience to ensure buyers control the decision-making process, have as little friction as possible and build genuine relationships with their new partners.
The month of June brought in a heat wave of M&A activity in the software/technology category, and the megadeals that took place could point to future deals more directly impacting the martech and salestech categories.
Thanksgiving has come and gone, but there is still a lot to be thankful for as we move into the holiday season and prep for the New Year. Tech stacks, in particular, have been the saving grace for many B2B marketers — positioning them to automate aspects of their buyer’s journey, personalize engagement and scale their teams’ efforts.
To create the perfect demand plan for 2019, B2B organizations must identify what channels, content and other tactics work best at different stages of the buying journey based on the company’s business objectives, buyer demands and expectations. In-depth analysis of past campaigns, and the results generated from them, ultimately position marketers to better map out their go-to-market strategy for next year.
The role of Sales Development Representatives (SDRs) has shifted from the cold-calling days of the past into a multi-channel juggling act. Successful SDRs are able to deliver personalized experiences across channels and leave prospects with a favorable, first impression of their organization. B2B brands such as Terminus, EverString and Dynamic Signal are leveraging SDRs to humanize their marketing efforts and drive customized conversations across new channels, such as video. The results speak for themselves with some companies seeing as much as a 215% increase in response rate.
As the maturity of account-based strategies within the B2B marketplace continues, practitioners are finding that a unified organization around account frameworks and goals consistently leads to more authentic relationships with current and potential customers.
This was the main topic of discussion amongst attendees and speakers at the 9th annual #FlipMyFunnel Conference in Boston. Speakers and industry thought leaders agreed that while the tech landscape enabled many practitioners, it also prevented many from offering authentic, human-like customer experiences. The adoption of account-based strategies has helped organizations begin to reassess their go-to-market strategies to increase efficiency.
Terminus unveiled new product announcements tied to the growing need for account-based companies to better understand their target account lists, how they engage with potential customers and how it impacts sales conversations. The company’s new Account-Based Platform intends to help marketers better plan, execute and measure account-based marketing and sales efforts.
All of the winners and presenters on stage! Congratulations to all! #ABMies #FlipMyFunnel pic.twitter.com/BJvAN8VXVt
— #FlipMyFunnel (@FlipMyFunnel) August 8, 2018
#FlipMyFunnel, an account-based marketing and sales community hosted by Terminus, has announced the winners of the 2018 ABMies, a set of awards designed to honor the best and brightest teams and practitioners in the B2B marketplace.