KickFire, an IP address intelligence and company identification technology, announced an integration with Drift, a conversational marketing and sales platform. The integration positions Drift users to uncover account-level information and firmographics that can identify anonymous website visitors and create meaningful connections with prospects.
Affinity is a relationship intelligence platform designed to use machine learning and AI to create a virtual Rolodex of companies and contacts your team has interacted with. The platform is positioned to display the strength of those relationships, as well as recommend introductions to key decision makers to expand your network and accelerate pipeline.
Fastbase, a global business database, has announced that Google Analytics users will now have full access to the Fastbase database. The company stated that this includes approximately 200 million businesses and the employees' details. Additionally, users will also have access to Fastbase’s Web Leads tool, aiming to help businesses search, discover, and engage with prospects.