6sense Delivers AI-Guided Engagement For B2B Revenue Teams

Published: October 5, 2022

6sense, a revenue intelligence platform, announced new product enhancements at its fourth annual customer conference, 6sense Breakthrough. The conference aims to provide B2B revenue teams with an inside look at best practices to leverage AI and big data to accelerate revenue generation efficiently.

6sense’s product announcements include:

  • 6sense Conversational Emailwhich enables companies to engage in conversations with leads at scale to address missed revenue opportunities and aims to deliver hyper-personalized, hyper-relevant emails to qualify and convert leads to sales meetings;
  • Investments in global contact data, including intent data, such as third-party data, anonymous web visitor insights, company data and firmographic data; and pre-intent data, like psychographic, technographic and company data along with an intuitive user interface; and
  • 6sense Contextual Advertising to help provide a better ad experience for the buyer and maximize ad spending towards the audience, reducing waste and ultimately preparing for the loss of third-party cookies and associated targeting.

“The ‘Proceed with Confidence’ focus of our 2022 breakthrough event couldn’t be more timely,” said Jason Zintak, CEO of 6sense, in a statement. “We heard from more than 50 sales and marketing speakers at this year’s event that 6sense Revenue AI is the must-have competitive edge they can’t grow without. B2B companies are losing revenue opportunities and leaving money on the table. To deliver a better buying experience in today’s selling environment, it’s imperative to leverage AI along with pre-intent data, intent data and predictive analytics to know which accounts are in market to buy your product or service, when and how to target them and what messages to deliver to best engage.”

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