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Marketers: Flip The Funnel And Gain Newfound Confidence With Data

ChrisEmme MDAmericas EyeotaWhile probably 90% of marketing professionals use data when activating their programmatic media campaigns, only a small percentage of those marketers are likely to say their data needs are met completely. That’s because data seems so overwhelmingly complicated that they are reticent to dig in — and just as reticent to ask questions of their partners and agencies.

Measuring Marketing ROI: 3 Data Strategies To Maximize The Output Of Your Marketing Team

AllocadiaMarketers’ jobs have become remarkably complex in recent years. There are more technologies to choose from than ever before and millions of data points can be collected in an instant. Also, with fiscal accountability on the rise, there is immense pressure to show a quantifiable value for each marketing decision. With all of this in mind, it is easy to default to engaging via more activities, programs and channels and hope that something sticks.

5 Steps To Using Data To Unleash Your Account-Based Marketing Success

WolframThe central tenet of ABM is that you choose your customers. It’s the flip side of inbound marketing where clients find and select you, drawn to your business by insightful, relevant content. While inbound marketing casts a wide net, catching everything that swims by, ABM is like spearfishing — you only aim at the fish you want.

Oracle Aims To Address Customer AI Data Concerns With DataFox Acquisition, Launch Of CX Unity

Oracle has entered an agreement to acquire DataFox, an AI-based data management provider, and unveiled a new CX Unity product designed to provide a comprehensive view into customer engagement and interactions across channels and applications. The company stated that the acquisition and product announcements are designed to better position its customers with accurate data, as more businesses plan to incorporate AI and machine learning capabilities into their go-to-market strategy.

Bad Data-Driven Marketing? Fix Your Layer Cake

contentlydvMost marketers feel pressure to focus on data. But without a real strategy, they wind up staring at numbers hoping something useful will appear. That’s not necessarily their fault. If the strategy doesn’t have a sound foundation, then the professionals relying on it will experience problems. They might wonder, “Why doesn’t this data do anything for me?” and “Isn’t this supposed to give me a direction?”

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