3 Tips To Refine Your Database Strategy In 2018 And Beyond

You often hear the phrase “Content is King” in the B2B marketplace, but everyone knows that content — and almost every other aspect of engaging with prospective customers — is fueled by the data and insights you have in your database.

We recently conducted our 2nd annual Database Strategies & Contact Acquisition Survey and learned that a desire for more advanced marketing and sales tactics is driving the ongoing need for an accurate, dependable database.

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Data Visualization Tools Gaining Traction To Project Impact & Opportunities For B2B Marketing Teams

B2B marketers are not only tasked with communicating their value proposition to prospective customers, but also with their internal teams. To help project the impact and intelligence gathered by their programs, companies such as Cox Media, SAP and Box are finding success by leveraging data visualization tools to communicate achievements and refine campaigns.

Act-On Software Releases New Analytics Tool

1actonengageAct-On Software has announced the release of a new reporting tool called Engagement Insights. The solution is designed to provide real-time access to analytics through a live data connection and pre-configured, templated reports in Microsoft Excel and Google Sheets, according to the marketing automation platform provider.

Oracle Spotlights 2017 Markie Award Winners At Modern Marketing Event

1markeisFor the past 11 years, Oracle has recognized modern marketers from around the world at the company’s annual Markie Awards.

This year at the Modern Marketing Experience event in Las Vegas, the awards featured 17 categories reflecting the evolving marketing landscape, including Account-Based Marketing Team of the Year, Best Digital Marketing Ecosystem, Best Integrated Mobile Experience, Best Use of Data, Most Creative Marketing Campaign and Modern Marketing Leader of the Year.

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