Seek AI & Prodigy Forge New Partnership To Help Enhance Data Access For Brand Marketers

Published: December 18, 2023

Seek AI, a developer of generative AI for data solutions, integrated its natural language to SQL (NL2SQL) technology into Prodigy, a cloud-based production data platform. Through the partnership, the companies hope to empower brand marketers with access to advanced data insights and intelligence for better decision-making.

Prodigy is offered as a Software as a Managed Service (SaaMS) to global marketers to help centralize and aggregate marketing production data for analytics reporting. The integration of Seek’s NL2SQL software into the platform intends to expand access to the data and increase the ability to answer ad hoc questions beyond standard reporting templates.

“Prodigy and Seek share the mutual philosophies of ensuring business teams get correct answers from their data, not just providing AI for users to self-navigate and figure out on their own,” said Sarah Nagy, Founder and CEO of Seek AI, in a statement. “We worked together to train the AI models on the data, so marketers have a battle-tested toolset. Its capacity to derive insights from data is poised to deliver immediate value, supported by a model supervisor — a human in the loop — to guarantee the accuracy and reliability of the answers provided.”

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