Study: 73% Of Millennials Are Involved In B2B Decision-Making

1300millennialKnown as the largest generation in the U.S. labor force, Millennials (defined as between ages 20 to 35) are a valuable demographic in B2B sales and marketing. A recent study from Sacunas, a B2B marketing agency, revealed that 73% of Millennials are involved in some form of B2B decision-making, and one-third are actually the sole decision-maker in their company.

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