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Salesforce And IBM Expand Partnership To Bring AI Capabilities To Quip, Service Cloud

ibm np partnership devices

Salesforce and IBM announced that they have expanded their strategic partnership in an effort bring together IBM’s Cloud and Watson services with Salesforce’s Quip and Service Cloud Einstein offerings. The expanded partnership positions both companies to help their customers better connect and engage with prospective customers, while also enhancing collaboration capabilities with deeper AI.

6sense And Bombora Partner On Predictive Tool For Real-Time Ad Targeting

6sense Bombora placeit6sense announced a partnership with Bombora intended to provide an integrated predictive solution for account-based marketing and real-time targeting of digital display ads.

The integrated solution uses purchasing signals and predictive data to segment prospects by buying stage and display relevant ads.

As buyers interact with campaigns or websites, those behaviors are shared with the predictive intelligence platform. This feature intends to make messaging cohesive and update in real time based on buyers’ needs.

"By integrating predictively scored companies, and key contacts within those companies into campaigns as a single solution, we help our customers reach the right prospects with relevant content, at scale, with no extra work on their part," said Amanda Kahlow, CEO and Founder of 6sense.

6sense and Bombora Partner On Predictive Tool For Real-Time Ad Targeting

 

6sense announced a partnership with Bombora intended to provide an integrated predictive solution for account-based marketing and real-time targeting of digital display ads.

 

The integrated solution uses purchasing signals and predictive data to segment prospects by buying stage and display relevant ads.

 

As buyers interact with campaigns or websites, those behaviors are shared with the predictive intelligence platform. This feature intends to make messaging cohesive and updates in real time based on buyers’ needs.

 

“By integrating predictively scored companies, and key contacts within those companies into campaigns as a single solution, we help our customers reach the right prospects with relevant content, at scale, with no extra work on their part,” said Amanda Kahlow, CEO and Founder of 6sense.

Lattice Engines Partners With Stein IAS, Expands Predictive Offerings To UK

Lattice scoring imageLattice Engines announced its partnership with Stein IAS, a global B2B marketing agency. The partnership is designed to offer predictive analytics services to Stein IAS clients and position Lattice Engines to expand its global offerings to the UK.

The partnership intends to provide Stein IAS clients with predictive insights that can enhance targeting capabilities and boost brand messaging to prospective buyers.

"With our broad spectrum of buying signals, marketing and sales teams can gather more accurate insights and achieve greater success in converting potential customers," said Michael Meinhardt, VP of Business Development and Strategic Alliances at Lattice.

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