Marketo announced the acquisition of Bizible, a B2B marketing attribution and planning software, during its annual Marketing Nation Summit this week. The acquisition aims to combine tools from both companies to provide marketers with enhanced, full-funnel analytics, so they can better plan and execute campaigns, as well as improve budget spending.
Metadata, an AI-powered demand generation platform, has partnered with LinkedIn Marketing to integrate its platform with LinkedIn’s advertising APIs. By joining the Partners Program, Metadata is positioned to help marketers design and improve ABM campaigns on the social platform.
Salesforce and IBM announced that they have expanded their strategic partnership in an effort bring together IBM’s Cloud and Watson services with Salesforce’s Quip and Service Cloud Einstein offerings. The expanded partnership positions both companies to help their customers better connect and engage with prospective customers, while also enhancing collaboration capabilities with deeper AI.
The rise in predictive marketing capabilities continued its upward climb this week, with many key players launching solutions and announcing partnerships to help marketing and sales gain highly-targeted leads.