Chili Piper & G2 Announce Integration Partnership

Published: August 16, 2022

Chili Piper, an inbound conversion platform for revenue teams, announced its new integration partnership with G2, a software marketplace. Chili Piper’s Form Concierge product will integrate within G2’s product profile call-to-actions to potentially give software buyers access to sales representatives, streamline meeting scheduling and convert qualified leads into buyers.

Chili Piper’s integration with G2 aims to create a more substantial lead pipeline for marketers, route the flow of those leads into meetings and enhance the quality of inbound lead channels. The Forms Concierge and G2 functionalities include:

  • Prospect conversion, which offers potential customers booking time with a vendor;
  • The ability to reduce response time by cutting down vendor response and demo booking times; and
  • Inbound lead channel growth where Forms Concierge qualifies and routes prospects to representatives based on priority and account fit.

“No other tool on the market does what Forms Concierge does for boosting conversion rates and reducing vendor response time,” said Nicolas Vandenberghe, Co-Founder & Co-CEO of Chili Piper, in a statement. “G2 is one of the most important resources for companies evaluating new software solutions. Our product will instantly bridge the gap between highly qualified leads and human sales reps on G2, creating a frictionless experience that advances prospects’ buying intentions.”

Get the latest B2B Marketing News & Trends delivered directly to your inbox!
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series