InsightBASE is an ABM platform that monitors the activity of millions of companies across the Web, tracking interests in an effort to find potential prospects for its users. With the integration, Marketo users can automatically inject qualified prospects into their campaigns. The integration can also automate email campaign triggers based on prospects’ intent signals and contact data.
“InsightBASE is able to intelligently link intent signaling data to interested companies and contacts,” said Brian Giese, CEO of True Influence, in a statement. “Building InsightBASE as a native Marketo application has been a top priority for us from day one, and we appreciate that the Marketo team fast-tracked InsightBASE to launch at the 2016 Marketo Marketing Nation Summit.”