Trustpilot, a customer review platform, released Transparent Flagging, a new feature that aims to give buyers a view into how companies flag reviews and the investigation process that follows. The company said the release was part of a larger Trustpilot initiative to bring greater transparency to its platform and the review industry as a whole.
According to Trustpilot, anyone with buying or service experience can post a review to Trustpilot. Both companies and consumers can then flag a review if they think it breaches Trustpilot’s guidelines and it will be investigated. However, a company must explain its reason for flagging, which will then be displayed on its public profile page.
With the new feature in place, users can also view:
- How many reviews a company has flagged;
- How many of the reviews went back online;
- How many were removed; and
- Whether the flagged reviews breached Trustpilot’s guidelines or not.
“We believe being open and transparent is the only way to do business. I’m thrilled to see our new feature pushing the boundaries of what’s possible when it comes to transparency in the reviews space,” said Peter Mühlmann, Founder and CEO of Trustpilot, in a statement. “Opening up the flagging process adds more credibility to all Trustpilot reviews and is yet another step towards our mission to create ever-improving experiences for everyone.”