TrustRadius, a peer review website for businesses, has announced a new feature for its TrustQuotes For Web content syndication tool, aiming to enhance website visibility in Google search results for improved website traffic and click-through rates.
The new feature is designed to enhance brand SEO by adding concise and informative sections of brand reviews and the brand’s TrustRadius star rating beneath their search result URL. By displaying review snippets and star rankings in Google search results, brands with good rankings can appear higher in search results and drive higher website traffic and click-through rates.
Review snippets also aim to improve keyword searches, using the brand’s star rating, user reviews and total ratings to match inputted keywords associated with their public standing. The feature can also help increase the number of keywords associated with that brand’s content, driving more appearances in search results.