Unbounce, a conversion intelligence platform, appointed three new seasoned executive members to its company. Pete Housley, Darby Sieben and Saba El-Hilo are taking on leadership roles in marketing, product and engineering respectively to help guide Unbounce’s next phase of growth.
Their appointments will assist Unbounce’s commitment to helping businesses save time and accelerate growth using conversion intelligence technology and tools. Specifically, the new appointments include:
- Housley who joined as CMO to lead brand, growth and customer marketing. Housley most recently held Chief Revenue Officer and CMO roles during his seven years at apparel company INDOCHINO;
- Sieben was appointed to the newly created role of Chief Product Officer. Previously, Sieben founded and headed up RBC Ventures backed Ampli, a Canadian cashback application; and
- El-Hilo is now Unbounce’s new VP of Engineering. El Hilo has experience developing Big Data, machine learning and web apps, ML technologies and was Head of Data Platform for map technology and location data company Mapbox.
“These new leaders intimately understand how to build successful SaaS businesses and teams,” said Felicia Bochicchio, Chief Executive Officer at Unbounce, in a statement. “Their combined talent and proven experience scaling marketing, partnerships, M&As and engineering at key stages of company growth, will work to cement Unbounce as the leading conversion intelligence platform for marketers.”