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Validity Collaborates With Adobe For Deeper Email Analytics & Insights

Validity, a data management solution, partnered with Adobe as part of the Adobe Exchange Partner Program to help build upon existing synergies between Validity’s Everest email success platform and Adobe Campaign, which orchestrates, launches and measures personalized cross-channel marketing campaigns.

Everest is designed to help provide insights and deliverability guidance to help marketers reach more people, increase engagement and improve the effectiveness of their email programs. As part of the collaboration, Validity will introduce a deep integration that seeks to bring Adobe Campaign data directly within Everest to help provide marketers with a more complete picture of their email campaigns.

“We’ve always been an independent source of truth for our customers, providing good, clean and actionable data regardless of what marketing automation or email service provider they may use,” said Mark Briggs, CEO at Validity, in a statement. “This strategic partnership enables us to join the power of our email analytics and deliverability expertise with the world-renowned marketing expertise of Adobe. We look forward to a future where both Adobe and Validity’s collective customers win with the best solutions, together.”