Wrapify, a performance-driven out-of-home (OOH) advertising platform, named Valerie Carboni as its first Vice President of Marketing. In her role, Carboni will help promote awareness about the benefits, best practices and positive results of OOH advertising.
Carboni brings more than a decade of experience in B2B marketing and recently led a global marketing team at TrustYou. She also worked at Cvent, leading the product marketing efforts for its Hospitality Cloud solution.
“What excites me most about this role is the opportunity to bring ‘campaigns that work’ to marketers who are seeking real, attributable success,” said Carboni in a statement. “Far too often, marketers come up against the challenge of spending money in the wrong places and missing the mark when it comes to ROI. Wrapify is their opportunity to change that.”
James Heller, Wrapify CEO and Founder, added, “Many brand marketers, especially those focused on ABM or digital marketing, may not know the benefits of high-recall OOH. With Valerie’s knowledge and experience, we aim to help marketers understand the reach and measurability this medium offers.”