ZoomInfo, a business contact and intelligence platform, unveiled a new integration with Chorus.ai, a conversation intelligence platform and its most recent acquisition. The platform update is designed to help B2B organizations identify new account insights by transcribing and analyzing sales calls taken within the ZoomInfo Engage platform.
The integration combines ZoomInfo’s contact data and Chorus.ai Momentum’s conversation insights with users’ call transcripts to uncover deeper account insights for improved account and pipeline visibility. These insights will help marketers make more informed go-to-market (GTM) decisions based on uncovered account preferences and needs and build stronger buyer-seller relationships. This also enhances ZoomInfo users’ ability to manage their existing prospect and deal pipeline.
“Since announcing ZoomInfo’s acquisition of Chorus just last month, our team has made great strides in seamlessly making key features of the Chorus platform available to our customers,” said Henry Schuck, ZoomInfo Founder and CEO, in a statement. “These integrations will allow sales, marketing and operations teams to instantly use both ZoomInfo and Chorus to expand their pipelines via a data-first approach that they can’t get with any other platform on the market.”