Akoonu Debuts Platform For Account-Based Sales
- Written by Klaudia Tirico
- Published in Solution Spotlight
Akoonu for Sales aims to make sales representatives more productive by reducing manual data entry and improving visibility into buyers and their behaviors. For Sales Management, the product provides streamlined workflows to optimize Sales Pipeline and Deal Review meetings.
Akoonu for Sales is designed to help account-based sales practitioners execute on their ABM initiatives by bringing all the buying signals together in a single location to gain a deep understanding of the buying committee.
The platform is able to analyze all historic fields, which enables users to identify gaps in their deals based on their past closed business. The core workflows are powered around deal inspection and pipeline inspection—which touch every level of the sales organization. The company offers sales reps a single page to provide insight on a prospective account. Integrated with the theirAkoonu marketing platform, the solution also suggests plays reps can run to help accelerate a deal.
For sales managers, the solution can provide a quick assessment and gap analysis within deals to immediately enable managers to coach reps through the sales process.
For sales executives, Akoonu for Sales brings buyer signals into a single location for more context in sales and pipeline forecasting.
The solution is for sales reps doing account-based selling in complex B2B environments, and companies that have long buying cycles with complex deals and constantly moving pieces.
The platform itself is built in Salesforce, and incorporates data from marketing automation platforms, such as Pardot and Marketo, along with custom API-driven integrations.
There's are platform and a per user fees for the solution. The company also provides complimentary supporting licenses. Akoonu for Sales is projected to cost roughly $30K on average for a small sales team, then additional reps can be added.
Akoonu focuses heavily on opportunity management and working on deal execution. There's a lot of tools out there for forecasting, but Akoonu for Sales is designed to help sales teams close the deals they forecasted. Being able to blend buying signals with the sales process positions sales teams to focus on the deal and tie the buying journey with the sales process.
Akoonu for Sales is one of the only solutions built natively on Salesforce Lightning. It removes the need for IT involvement and streamlines the implementation process.
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