Akoonu Debuts Platform For Account-Based Sales
Akoonu for Sales aims to make sales representatives more productive by reducing manual data entry and improving visibility…
Solution Spotlight May 1
Latest In: Akoonu
Customer Journey Mapping Emerging As Top Priority Among B2B Marketers
Expanding on the foundational step of buyer personas, many marketers are now going a step deeper by creating…
Industry News December 14
Content Inventories And Audits: Two Components Of Successful Gap Analysis
As B2B companies continue to invest more and more resources, time and energy into content, many are starting…
Industry News June 22
Akoonu Unveils New MAP And CRM Integrations, Launches Content Planning Module
Akoonu, a digital marketing platform specializing in buyer journey maps, customer personas and content planning, has unveiled expanded…
Industry News May 11
B2B Buyer Personas Gain Positive Boost With Technology
While persona marketing is not a new concept, rapid advances in marketing technology are enabling B2B marketers to…
Industry News April 13
The Buyer’s Journey Is The Centerpiece Of ABM Success
For B2B companies, account-based marketing (ABM) represents a major shift in the traditional marketing focus from pure lead…
Demanding Views February 23
Akoonu Unveils Cloud-Based Content Marketing Solution
Akoonu, a buyer personas and customer journey mapping solution provider, launched a cloud-based content marketing platform. The solution…
Industry News May 22
Resources
Events & Webinars
Expert Perspectives Of Scaling ABM With Minimal Budgets
December 4, 2024
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
The Power Of Content Curation
November 13, 2024
