INFUSEmedia, a demand generation engine, has launched its Lead Cascade solution, designed to allow marketers to fill all stages of their funnel with qualified leads.
Lead Cascade aims to generate bottom-of-the-funnel leads at different levels through criteria or custom questions created by the user, generating leads that meet their business’ qualifications at any stage. Users are positioned to engage with and educate the right prospects early on, add more leads to their nurturing program and allow prospects to jump-the-line earlier.
The solution also allows users to set aside leads that do not match a business’ current qualifications, serving as potential prospects in the future.
WHO IT’S FOR
Lead Cascade is designed for high-tech businesses that have an ICP or ABM list, sells complex solutions that require audience education and/or have a lengthy sales cycle
WHAT MAKES IT SPECIAL
Lead Cascade intends to help marketers turn their current prospects into advocates of their brand and keep them engaged until they are ready to make a purchasing decision.