StackAdapt is a self-serve programmatic advertising platform that launched a new channel for in-game inventory, available globally to all users of the StackAdapt DSP. Users will receive guaranteed viewability when utilizing in-game for ad placements, along with brand-safe traffic and brand recognition.
StackAdapt clients can run viewable ad units on mobile, PC or gaming consoles, simultaneously with other channels such as CTV, audio or native. There are no contractual minimums — standard for all StackAdapt's channel offerings.
Who It's For
The channel is for brands and advertisers looking to reach an audience taking part in gaming. Ads can be run across all gaming platforms and devices in a hyper-attentive manner with little disruption.
What It Solves
These new ad units aim to diversify a digital media strategy including a non-intrusive format within in-game. This offers a new opportunity to monetize advertising.
What Makes It Special
With inventory available globally (North America, EMEA and APAC), StackAdapt clients can run a worldwide campaign across multiple touchpoints for a target audience.