Four Keys to Converting Stalled Leads into Closed Sales During A Downturn

In many industries, the slowdown in the economy has created longer selling cycles and smaller deal sizes.  Executives, in turn, are questioning the value of demand generation campaigns, and sales and marketing teams are searching for ways to improve lead-to-sale conversion ratios.

While there is no silver bullet, there are four practices that will generally help improve the results at each phase of your pipeline. Each represents a different discipline and will require input from both sales and marketing teams to really have an impact on the pipeline.

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