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Bulldog Solutions Kicks Off PowerPlay Marketing Program

Bulldog logoBulldog Solutions, Inc. has launched Bulldog PowerPlay, which company officials describe as an integrated demand generation framework based on the buyer’s journey.

Comprised of three “plays,” the goal of the packaged solution is to enable marketers to drive a measurable impact on revenue by implementing a robust content marketing and promotion strategy at the top of the funnel, lead nurturing and conversion tools at the middle and sales enablement tools at the bottom, company officials added.

Sales Enablement In The Spotlight As Pressure Builds To Convert More Leads

Sales EnablementMarketing used to just “throw leads over the wall” to the sales department and hope that a good number of them would stick. But now that marketing is responsible for a revenue contribution goal, the walls are tumbling down. It is no longer a question of how many leads marketing can generate, but how they can provide the right content and other resources to sales to ensure that as many leads as possible turn into deals.

The increased pressure to contribute to revenue, along with buyers delaying their engagement with sales until later in the decision-making process, has resulted in rising interest in sales enablement tools over the past six months, industry observers noted.

Marketo LaunchPoint Adds Partner Ecosystem To Marketing Nation Initiative


Marketing automation vendor Marketo today released Marketo LaunchPoint, the company's new partner ecosystem. Launchpoint includes partnerships with more than 65 companies from online advertising , events and webinars, content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales tools, analytics and big data, lifecycle marketing and services solutions.

New Study Shows Marketing’s Role In Revenue Growing As Analytics Capabilities Increase


ChartExportIt’s no secret that the majority of BtoB companies are starting to take a deeper look at metrics. There is a growing trend among marketers now to use analytics and measurement tools as key performance indicators to drive pipeline and revenue performance.

According to DemandGen Report’s new Marketing Analytics and Revenue Management Survey, two-thirds of respondents said they are currently using contact/lead quality and campaign effectiveness as indicators of true marketing performance, 64% are analyzing lead conversion at funnel stages, 63% are measuring marketing-sourced leads and 43% track marketing’s influence on revenue/deals.

SiriusDecisions Focuses On Multi-Channel Lead Sourcing With New 'Demand Waterfall' Model


SiriusDecisions
yesterday unveiled an update to its proprietary Demand Waterfall, a model designed to unify sales and marketing teams and to establish closed-loop processes. The research firm shared the new model at the SiriusDecisions Summit, held this week in Scottsdale, Ariz.

The new model focuses on managing leads sourced across a variety of channels, including sales, marketing and teleprospecting.

“The waterfall represents a shared process between sales and marketing,” said Jay Gaines, Group Director at SiriusDecisions. “When organizations create demand, there are so many things that happen. It’s like an assembly line, and if someone in the middle of that assembly line isn’t doing what they should do, then all the effort at the other end is wasted because people aren’t getting the information they need to do their job effectively.”

Televerde B2B Marketing Study Highlights Automation Technology Adoption, Lead Generation Trends


Nearly a quarter (24%) of B2B organizations that currently do not have a marketing automation platform are planning to invest in one, according to new research released by Televerde, a provider of B2B sales pipeline development solutions.

The B2B Marketing Research Study features responses from more than 300 marketing and sales executives. The research, conducted online and at some of the industry events Televerde participates in, features metrics and other insight associated with more than 70 questions about lead generation, lead nurturing, lead conversion, marketing automation, and contact data practices and performance.

HomeStar Broker Solutions Implements LeadMaster For Real Estate Lead Management


HomeStar Broker Solutions Corp.
, a provider of Internet lead conversion solutions to the real estate industry, and LeadMaster, a provider of cloud computing solutions for CRM, sales lead management, marketing automation and sales force automation, announced an agreement to provide LeadMaster as the engine for the HomeStar Technology Platform.

Vancouver, Canada-based HomeStar Broker Solutions is a lead management company specializing in online conversions in real estate. The company’s clients include real estate companies looking for outsourced assistance in lead response, agent support and lead cultivation.

The company provides its clients with support to validate and respond to online property  inquiries, and to ensure immediate follow up. The company also offers back-end support to monitor agent activity and optimize lead conversion efforts.

HomeStar Broker Solutions Implements LeadMaster For Real Estate Lead Management


HomeStar Broker Solutions Corp.
, a provider of Internet lead conversion solutions to the real estate industry, and LeadMaster, a provider of cloud computing solutions for CRM, sales lead management, marketing automation and sales force automation, announced an agreement to provide LeadMaster as the engine for the HomeStar Technology Platform.

Vancouver, Canada-based HomeStar Broker Solutions is a lead management company specializing in online conversions in real estate. The company’s clients include real estate companies looking for outsourced assistance in lead response, agent support and lead cultivation.

The company provides its clients with support to validate and respond to online property  inquiries, and to ensure immediate follow up. The company also offers back-end support to monitor agent activity and optimize lead conversion efforts.

Televerde B2B Marketing Study Highlights Automation Technology Adoption, Lead Generation Trends


Nearly a quarter (24%) of B2B organizations that currently do not have a marketing automation platform are planning to invest in one, according to new research released by Televerde, a provider of B2B sales pipeline development solutions.

The B2B Marketing Research Study features responses from more than 300 marketing and sales executives. The research, conducted online and at some of the industry events Televerde participates in, features metrics and other insight associated with more than 70 questions about lead generation, lead nurturing, lead conversion, marketing automation, and contact data practices and performance.

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