Adobe unveiled Technology Previews, which are designed to use AI and machine learning technology to help users test out new analytics innovations in real time.
Three questions encompass everything a c-suite or board wants to know when it checks in with its marketing organization:
Sounds simple, right? You might be shaking your head right now, having full knowledge of the scramble and stress associated with coming to that table with clear-cut answers to those questions.
Artificial intelligence (AI) and machine learning (ML) have long been on marketers’ radars, but it’s only recently that they’ve begun to show up in customer relationship management tools. AI and ML are often viewed with skepticism, but many B2B marketers will discover that these features can enhance their effectiveness in contacting the right leads, closing deals and nurturing client relationships. The underlying fear has been that machines will replace marketers, but the reality is much more promising.
At its annual summit in Las Vegas, Adobe announced a new integration with LinkedIn, as well as a deeper partnership with Microsoft. The company stated that the partnerships with both companies better position B2B customers to deliver targeted account-based experiences to prospective buying teams.
SalesLoft, a sales engagement platform, announced the launch of a new mobile app, machine learning capabilities and a new reporting framework at the company’s annual Rainmaker conference in Atlanta, Ga. The new features are designed to help companies uncover insights and embed intelligence into their SalesLoft platform and CRM to optimize their sales performance and achieve new levels of engagement with prospects.
Optimizely, a digital experimentation platform, has released Adaptive Audiences, a new tool positioned to use machine learning to help companies deliver personalized customer experiences at scale.
PebblePost, a programmatic direct mail platform, announced that it has raised $25 million in a series C funding round led by Advance Venture Partners (AVP).
MRP Prelytix is designed to help companies acquire new business by triggering joint sales and marketing actions, activating data insights and measuring and optimizing success based on revenue impact. The platform uses streaming predictive analytics to deliver insight-driven ABM as a standalone platform, or through full CRM and MAP integrations, according to the company.
ConDati, a data science solutions provider, has released conDati Marketing Analytics, a cloud-based solution designed to use machine learning, data integration and data science to provide marketers with campaign performance insights.
InsideView’s latest release, Apex, is designed to help marketers plan and execute go-to-market strategies. The new product aims to combine data from a company’s system with external market data from InsideView. It can then use machine learning to discover and visualize market opportunities.