6sense Continues Impressive Growth, Increasing Customer Base By 54% In 2020

Published: September 24, 2020

Account-based engagement platform 6sense announced they are on pace to reach 100% revenue growth for the third year in a row. Supporting this growth curve, the company reported its customer base has grown 54% since the beginning of 2020, and has maintained a 109% net customer retention rate despite the industry’s forced transition to digital.

The company attributed the growth to its emphasis on improving account-based marketing and sales through weekly product launches for their platform’s advertising and data orchestration capabilities. Some of the specific solutions and integrations credited for growing their customer base 204% since January 2019 include:

  • Native Retargeting, a solution designed to tailor display ads to website visitors or target accounts;
  • Next Best Actions, an AI-powered solution that helps BDRs prioritize actions for optimal account engagement;
  • A LinkedIn integration that allows mutual users to leverage 6sense’s account insights for LinkedIn ads; and
  • Model Metrics, a solution that provides users with self-service analytics.

“6ense was founded upon the vision of transforming B2B sales and marketing with a next-generation platform that engages target buyers at exactly the right time,” said Viral Bajaria, CTO and Co-founder of 6sense. “Our patented AI-powered capabilities, including 6sense’s time-based predictions and industry-leading account identification capabilities, continue to be differentiators in the market — and deliver real business value to our customers.”

By continuing to provide account data insights to marketers and companies alike, CMO Latane Conant said 6sense expects major revenue growth by the end of 2020. “The most exciting thing about our momentum is the value our customers generate with our platform and approach, like 75% higher conversion rates, 40% higher win rates, and 50% higher contract values,” said Conant. Conant recently published “No Forms. No Spam. No Cold Calls.” a new book serving as a step-by-step guide for sales and marketing teams to uncover customer demand, prioritizing which accounts to work with, engaging the entire customer buying team and measuring real business impact.

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