Act-On also grew its employee base by more than 200% during the last year and continues to expand teams across functional areas including engineering, sales, customer service, marketing and finance. Additionally, Act-On appointed former Symantec executive, Atri Chatterjee, as Chief Marketing Officer.
“Our continued growth in customers and new opportunities in the pipeline confirms a large untapped market that is underserved today,” said Raghu Raghavan, founder and CEO of Act-On Software, in a company press release. “We will continue to focus on delivering the most compelling marketing automation platform in the industry and ensuring the success of our customers.”
In other recent company news, Act-On released enhancements to its marketing automation platform this past March, including functionality designed to enable content creation, progressive profiling, search engine optimization and ROI reporting.
Additionally, Gleanster’s Gleansight benchmark report on marketing automation ranked Act-On “Best” in three categories: ease of deployment, ease of use and overall value. AlwaysOn also named Act-On an OnMedia 100 winner and an OnDemand One to Watch.
