Latest In: Atri Chatterjee

Act-On agency partner APIs Atri Chatterjee CMO developer program

Act-On Opens APIs To Developers, Expands Partner Program

Act-On Software it is looking to expand its partner ecosystem by opening its APIs to third-party developers. The…

Industry News October 28
Act-On Software Atri Chatterjee B2B marketing Driving SMB Revenue In A Tough Economy Forrester Consulting SMBs

The 7 Marketing Habits Of Successful SMBs

By Atri Chatterjee, CMO, Act-On Software Standing out in a crowded marketplace, and effectively connecting with prospects across…

Demanding Views December 18
Act-On Software Andrew Gaffney Atri Chatterjee B2B B2B buyer B2B marketing BUYING CYCLE decision-makers Demand Gen Report demand generation Inside The Mind Of The B2B Buyer lead nurturing marketing automation

Demand Gen Report Unveils Third Annual B2B Buying Survey Showing Preferences Built Prior To Sales Engagement

Demand Gen Report, a leading digital publication covering the sales and marketing automation space, has released the findings…

Industry News October 23
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Act-On Software An Exclusive Look Inside the Mind of Today's B2B Buyer Andrew Gaffney Atri Chatterjee B2B buyer B2B buyer behavior B2B marketing Demand Gen Report online research

Experts Weigh In On Impact Of Shifting #B2BBuyer Trends

As noted in a recent Demand Gen Report article, B2B buyers are now using a wider range of…

Industry News October 17
Act-On Software Atri Chatterjee B2B marketing David Raab Demand Gen Report exacttarget Pardot SMB customers

ExactTarget And Pardot: A Marketing Automation Veteran Shares His Thoughts

Yesterday's acquisition of Pardot by email marketing vendor ExactTarget raises some interesting questions – both in terms of…

Industry News October 12
ActOn Software Atri Chatterjee B2B B2B buyer B2B marketing buyer personas content marketing Demand Gen Report DemandCon Jay Gaines Laura Patterson marketing automation SiriusDecisions SMBs Vision Edge Marketing

DemandCon 2012: B2B Marketers Learning To Overcome Persona Panic

Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer…

Industry News October 2
Act-On Act-On Software Atri Chatterjee B2B marketing Chris Golec CM vendors David Cummings demand generation Demandbase ELOQ Eloqua Eloqua IPO marketing and sales integration marketing automation marketing vendors Neolane Pardot Revenue Performance Management RPM Stephane Dehoche stock exchange

Marketing Automation Industry Experts Weigh In On Eloqua’s IPO Impact

The wait is over: Marketing automation is now a publicly traded technology. Eloqua (Nasdaq: ELOQ) went public on…

Industry News August 14
Act-On Software Atri Chatterjee Gleansight benchmark report on marketing automation marketing automation Raghu Raghavan record growth

Act-On Software Sets Record Growth in Q1 2012 With 350% Revenue Increase

Act-On Software recently announced record results for Q1 2012, with a 350% year-over-year revenue increase. Act-On acquired 246…

Industry News April 12
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