Latest In: Atri Chatterjee

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Act-On Opens APIs To Developers, Expands Partner Program

Act-On Software it is looking to expand its partner ecosystem by opening its APIs to third-party developers. The…

Industry News October 28
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The 7 Marketing Habits Of Successful SMBs

By Atri Chatterjee, CMO, Act-On Software Standing out in a crowded marketplace, and effectively connecting with prospects across…

Demanding Views December 18
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Demand Gen Report Unveils Third Annual B2B Buying Survey Showing Preferences Built Prior To Sales Engagement

Demand Gen Report, a leading digital publication covering the sales and marketing automation space, has released the findings…

Industry News October 23
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Experts Weigh In On Impact Of Shifting #B2BBuyer Trends

As noted in a recent Demand Gen Report article, B2B buyers are now using a wider range of…

Industry News October 17
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ExactTarget And Pardot: A Marketing Automation Veteran Shares His Thoughts

Yesterday's acquisition of Pardot by email marketing vendor ExactTarget raises some interesting questions – both in terms of…

Industry News October 12
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DemandCon 2012: B2B Marketers Learning To Overcome Persona Panic

Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer…

Industry News October 2
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Marketing Automation Industry Experts Weigh In On Eloqua’s IPO Impact

The wait is over: Marketing automation is now a publicly traded technology. Eloqua (Nasdaq: ELOQ) went public on…

Industry News August 14
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Act-On Software Sets Record Growth in Q1 2012 With 350% Revenue Increase

Act-On Software recently announced record results for Q1 2012, with a 350% year-over-year revenue increase. Act-On acquired 246…

Industry News April 12
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