Copper Acquires Engagement Analytics Platform Sherlock

Published: February 10, 2021

Copper, a customer relationship management (CRM) platform, has acquired Sherlock, an engagement analytics platform, to improve its CRM and relationship-based growth capabilities.

Sherlock’s customer relationship analytics and scoring data helps users determine how prospects are engaging with content and where the buyer is in their buying journey, which helps users plan their next engagement strategy. By integrating this data into its CRM, Copper users can leverage customer insights that can improve account engagement and management strategies and build stronger relationships that drive revenue.

“We are integrating Sherlock into the Copper platform to further our mission of providing a CRM that people actually use to develop their most valuable business relationships,” said Dennis Fois, CEO of Copper, in a statement. “In today’s landscape, that means making sure you have the right information at your fingertips to act when your buyers and customers are ready to connect with you. With Sherlock, we will help our customers identify the optimal moment to convert opportunities into sales, making relationships stronger and driving lasting revenue.”

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