DemandGen International Clients To Be Honored At Fifth Annual Markie Awards For Lead Scoring, Nurturing Achievements

Published: September 20, 2011

This is the fourth consecutive year that DemandGen clients have been honored in the lead scoring and nurturing categories. “Lead scoring and nurturing are key applications for marketing automation and driving revenue, and getting these applications in place goes a long way to aligning marketing with sales,” said David Lewis, DemandGen Founder and CEO Americas. “Every client of ours is focused on leveraging marketing automation to its fullest, and they all have a passion to be best in class.” 

According to Eloqua, the Markie Awards focus on recognizing marketing’s best in creative campaigning, flawless execution, inspirational thought leadership, innovative tactics and outstanding results. DemandGen clients have been nominated for outstanding work in the following categories:

  • Best Lead Scoring Program: GAIN Capital Holdings, Taleo
  • Best Lead Nurturing Campaign: Avid
  • Fastest Time to Value: Covidien
  • Connecting in the App Cloud: Progress Software
  • Extraordinary Email: Shoretel
  • Integration Innovation: Concur Technologies, Avid
  • One View of the Truth (Revenue Performance Management: Concur Technologies
  • Getting to Know You: Citrix Online
  • Marketing and Sales BFF (Revenue Performance Management): Citrix Online, ECI Telecom
  • Marketing Center of Excellence: NetApp
  • Marketing Visionary: Meagen Eisenberg (ArcSight, an HP Company)
  • Most Creative Marketing Campaign: ArcSight (an HP Company)
  • Social Media Innovation: Sage

“These are some of the most talented and knowledgeable marketers in the world,” added Lewis. “The programs for which they are being recognized are having a tremendous — and measureable — impact on their organizations. These people are innovators who are changing the face of marketing: they are driving revenue for their organizations in ways that have never been done before.” 

Get the latest B2B Marketing News & Trends delivered directly to your inbox!
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series