Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales teams with comprehensive accounts insights. The Dashboard is an AI-powered advanced analytics engine that seeks to analyze first-party content engagement and consumption to generate an account score and account intent.
The account score, which complements third-party data platforms, is calculated using statistical and AI models that reportedly map accounts to the level of engagement based on digital interactions, velocity of actions, repeat visits, engagement time and more. For its part, account intent works to analyze first-party content engagement and extract the highlighted intent topic for each account or campaign.
“The Folloze platform powers the complete digital buyer journey found in today’s full-funnel go-to-market motions, while collecting high-quality interaction data that allows one to truly understand buyer behavior,” said David Brutman, Chief Product Officer and Co-founder at Folloze, in a statement. “The Folloze Impact Dashboard surfaces this intelligence and unlocks the full potential of every buyer interaction. It provides marketing and sales teams the tools to facilitate informed decision-making, showcase their campaign and program results and secure ongoing success by measuring the full spectrum of engagement. While third-party intent gets sellers to the neighborhood, the Folloze Impact Dashboard will get them to the front door, a key advantage in a much tighter market.”
