GenieConnect Launches App For Personalized Event Marketing

Published: August 1, 2013

GenieConnect, has launched MarketingConnect, an automated marketing solution designed specifically for events.

MarketingConnect automatically generates personalized marketing communications, including information on news, education sessions, speakers and exhibitors, based on an attendee’s interests.

By analyzing attendee behavior, event organizers can send attendees highly targeted and relevant information to maximize engagement throughout the entire event life cycle, according to company officials.

“Through carefully gathering information about event attendee’s interests and individual business objectives as they interact with the Mobile Events App and Attendee Web Portal, we can tailor communications to ensure that each of them only receive notifications and updates which are entirely relevant to them,” said Michael Douglas, Product Strategy Manager of GenieConnect. “This helps event organizers promote their products more effectively, as it increases click-through rates and minimizes email fatigue.”

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