“Sapphire brings a unique combination of business professionals, selectivity and channel reach into one superior database,” noted Jeff Adee, SVP B2B List Services Group at Infogroup Targeting Solutions. “It is the perfect solution for marketers who want to increase conversion rates, perform lead generation, enhance current data files, reactivate customers and much more.”
On June 28, Infogroup Targeting Solutions also announced that the company had expanded its core sales division with several key hires: Enterprise Sales VP, Heather Baynes; Sales Director, Sandra Jones; Business Development VP, Bob Lewis; and Data Sales Manager, Steve Perks.
