Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, teamed up with the goal of transforming event lead management for marketers.
According to the companies, the partnership will:
- Allow existing Integrate users to leverage the company’s platform for event marketing;
- Provide “enhanced” compliance and security by unifying Integrate’s lead validation, standardization, de-deduplication and governance with Captello’s adherence to global industry certifications;
- Assist event follow-up with organized lead data; and
- Equip Captello customers with AI-powered insights for event performance, buying group engagement and ROI reporting.
“Integrate is thrilled to partner with Captello, enhancing our enterprise customers’ experience with top-tier technology and seamless service improvements,” said Joe Perry, VP Sales & Partnerships at Integrate, in a statement. “This collaboration not only simplifies operations and delivers measurable ROI, but also integrates leading data governance capabilities, ensuring robust data management and compliance. Together, we empower businesses to harness their data effectively and securely.”
