Intentsify Releases New Solution To Help Elevate Intent-Driven Marketing Programs

Published: March 27, 2024

Intentsify, a B2B intent data and AI-powered activation solutions provider, released Intentsify Orbit, which the company claims is the most extensive and precise B2B identity graph. The new offering seeks to improve the breadth, granularity and accuracy of Intentsify’s data solutions to help increase the effectiveness of intent-driven digital marketing programs.

By converging multiple data sources into one identity graph, Intentsify Orbit is designed to provide identity confirmation, with expanded intent signal coverage at the contact/device level to help customers get a better view of buying group activities, research patterns and readiness to buy. The data output includes:

  • More than 1.1 trillion monthly intent signals derived from more than 400K B2B content sites and monitored intent topics;
  • More than 382 million contact records, business emails, LinkedIn URLs and phone numbers;
  • More than 3,000 industries, 203 million IP addresses and 20 million company domains with 100% fill rate for revenue and employee count;
  • More than 1.6 billion tracked IP addresses for digital ads, 5 billion mobile advertiser IDs and 4 billion HEMs for identity management and file matching; and
  • More than 12,000 tracked technologies.

“Intentsify Orbit is an evolutionary leap in our platform’s capabilities, setting a new standard for targeting precision and marketing efficacy,” said Gary Noke, CEO of Intentsify, in a statement. “This innovation showcases the commitment we have to our customers and the industry to accelerate revenue and decrease customer acquisition costs.”

News Flashback

Orbit marks the latest addition to Intentisfy’s data-driven marketing solutions suite, as the company previously released a multi-language intent data solution and the next generation of its precision intelligence solution. These innovations come at a time where 63% of companies plan to allocate their overall demand generation budget to buyer intent data, even though 61% face shrinking or static budgets.

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