LeadGnome Unveils Marketo Integration For ABM Targeting, Personalization

Published: May 27, 2016

LeadGnome imageLeadGnome, a platform that mines emails for sales information, announced an integration with Marketo that aims to offer marketers an account-based marketing (ABM) solution they can use to expand their databases and personalize their messaging.

The LeadGnome platform uses language processing and data mining techniques in an effort to identify and collect relevant information about target accounts, such as:

  • New contacts
  • Sales trigger events;
  • New email addresses; and
  • Travel schedules.

The solution is designed to enable sales and marketing teams to increase revenue, improve retention rates and reverse customer database decay. 

“Auto-reply emails contain vital pieces of information teams can leverage. Due to lack of resources, however, these emails often go unnoticed,” said Matt Benati, CEO and Co-Founder of LeadGnome, in a release. “In a B2B sales environment, it’s not uncommon to engage as many as 17 people within one account before a purchase decision is made. Having a automated solution like LeadGnome digging through email replies and auto-populating your marketing automation system with fresh contact information is invaluable.”

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