While weekdays were traditionally prime time for B2B engagement, new research indicated it might be wise to prioritize weekend engagement instead. According to a new survey by DesignRush, there was a 23% surge in B2B weekend traffic — signaling in a fundamental shift in buyer behavior.
The study — which analyzed 950,000 U.S.-based search queries across key B2B transactional pages — found consistent weekday traffic between 15% and 20% but highlighted a significant rise in weekend traffic, particularly in Spring and Summer 2024. Saturday and Sunday engagement grew steadily, with Summer 2024 showing the highest levels of weekend traffic.
Additionally, the report found that weekend browsing sessions are longer and generating higher conversion rates, as visitors were more likely to fill out forms, download resources and explore deeper into the content.
“While many B2B marketing teams focus heavily on weekdays, the real opportunity lies in leveraging weekend engagement,” said Robin Rishley, SEO Director at DesignRush, “With decision-makers becoming more active on Saturdays and Sundays, brands can no longer afford to ignore this time frame. Businesses that adapt to this behavior stand to gain a competitive edge. In a world where AI-driven tools and data strategies are pushing the boundaries of B2B marketing, understanding when and how decision-makers engage is critical. Our data suggests that weekends are becoming a powerful window of opportunity for B2B marketers to generate leads and build meaningful connections.”
