ReadyTalk Partners With Marketo To Streamline Webinar Data

Published: October 11, 2012

ReadyTalk announced earlier this week the availability of the ReadyTalk for Marketo connector to increase the accuracy of webinar-generated data and help move leads through the marketing and sales pipeline.

Designed for Marketo customers, the connector leverages Marketo to promote and manage webinar invitations, registration, confirmations, reminders and timely follow-up.

“Webinars with engaging content are a critical part of the marketing mix for B2B marketers, and ReadyTalk has a well-earned reputation for being easy to use,” said Robin Bordoli, VP of Partner Ecosystem at Marketo. “But to realize the true value of webinars, you need to be scoring the attendees and capturing that within your core marketing operations to drive to more sales-ready leads faster.  With this ReadyTalk and Marketo integration marketers can now get easily and instantaneously get richer insights into which are the right leads to deliver to sales.”

Benefits For Marketers

Beth Toeniskoetter, Product Marketing Manager at ReadyTalk, said the platform can help the pain points around managing the data from multiple platforms. “This integration is designed to improve the process of moving data between ReadyTalk and Marketo to decrease the number of steps in the marketing cycle,” she said, “ultimately helping marketers grow revenue more quickly.”

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ReadyTalk for Marketo enables marketers to do the following:

  • Use Marketo to promote and manage webinars to track when a prospect completes a Marketo registration form the data and automatically send the information to ReadyTalk for registration.
  • Include a unique URL for each registrant to more accurately capture attendance status while preventing unwanted attendees from joining the event.
  • Instantly record attendance status to avoid the time-consuming manual task of getting webinar data back into Marketo. 

ReadyTalk for Marketo is free and available as a step within the Marketo Design Builder. 

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