Seismic Unveils Additional Capabilities Within ‘Aura’ Release

Published: May 4, 2021

Seismic, a sales enablement platform provider, revealed more details of its new AI engine, Seismic Aura. With access to various in-platform and third-party data, Aura seeks to provide sellers with intelligent recommendations on how to effectively engage with buyers, advance deals and uncover new opportunities.

Additionally, Aura is designed to leverage customer engagement history and engagements with other company representatives to deliver personalized, relevant content recommendations that help build buyer trust and close more sales deals.

“The modern salesperson is constantly pulled in multiple directions, leading to information overload and decision fatigue on what to do next,” said Doug Winter, CEO and Co-founder of Seismic, in a statement. “Aura’s content recommendations act as the seller’s sidekick, helping them eliminate the noise and avoid missing the next important engagement moment. Our approach to AI combines the best of human and AI to give sellers a competitive edge and more time back in their day to engage with buyers. I can’t wait for more Seismic customers to see what Aura will do for them.”

Seismic shared more about the company’s AI vision at Forrester B2B Summit North America, in a session titled, “How Intel Enables Sales Productivity Through AI,” featuring Seismic VP, Product Marketing Jam Khan and Jake Tatel, Global Director, Sales Enablement & Productivity at Intel.

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