Spear Marketing Partners With Full Circle CRM To Enhance Client Services

Published: January 24, 2014

Spear Marketing Group, a B2B demand generation agency has partnered with Full Circle CRM to provide advanced marketing intelligence to it high-tech clients.

With the Full Circle CRM Marketing Performance Management solution, the agency will enhance the reporting and analysis capabilities of the demand generation, lead nurturing, and customer marketing programs it executes for clients.

Full Circle CRM’s marketing application is designed to ease the processes of managing and reporting on campaign responses. This response-based approach provides marketing executives with insight into the key revenue analytics they need to optimize their marketing portfolio and drive more revenue.

“We’re seeing a growing demand for sophisticated reporting and analysis capabilities from our high-tech clients,” said Tom Meriam, vice president business development at Spear. “Today’s modern marketer isn’t satisfied with measuring click-through and response rates. We see Full Circle CRM as a critical partner in enabling our clients to show the true revenue impact of their demand generation activity, and by extension, the value of their partnership with Spear.”

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