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3 Phases of Conversational Marketing: Technology



Essential functionality, criticality of CRM integration and effective approach are key components of enabling marketing technology.  Download Part Two of this 3-part series to gain insights from industry experts and also case study examples from new adopters of automation technology to learn how these multi-channel marketing strategies are driving successful conversations with prospects.  Please click here to download Part One.

  • Category: Research
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3 Phases of Conversational Marketing: Focus on the Buyer


Conversational Marketing is a process and practice few companies have successfully applied. In trying to make the business case that their offering is better, faster and more powerful, vendors often get stuck in a 1-way dialog focused on their own speeds and feeds. This Executive Briefing shows marketers how to build a truly bi-directional dialogue between prospect and vendor enabled by the right combination of process and technology.

  • Category: Research
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Spinning the Spend: Maximizing Control Over Budget Allocation


While marketers were already being asked to demonstrate the ROI of their investments, they are now being challenged to show their direct contribution top-line revenue. Given the increased scrutiny on revenue generation, marketers are quickly shifting their attention from impressions and leads to opportunities and closed deals. In this new paradigm, measurement is critical as marketers need to identify inefficiencies in their current spending. To learn more, Download Here.

  • Category: Research
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Forrester Research: Interactive Marketing Forecast 09 - 14


Acccording to Forrester’s March 2009 US Interactive Marketing Forecast Online Survey,  interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. See below to download the full report and access the other insights that will help you transform your campaign management strategies.

  • Category: Research
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Find Active Sales Cycles


Budgets are tight and cycles longer, but companies are still buying.   Don't miss active sales cycles!  Download your free copy of IDC's brief, sponsored by BAO - "Improving Sales Productivity."

* Longer sales cycles
* Buyers' requirements of sellers
* More frequent "No-Decision" losses
* Challenges in demand-generation

Download Now

  • Category: Research
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