Solution Spotlight: NetFactor VisitorTrack And DiscoverOrg

Published: December 12, 2012

NetFactor’s VisitorTrack and DiscoverOrg have teamed up to announce a partnership designed to benefit B2B sales and marketing organizations. VisitorTrack allows DiscoverOrg’s customers to instantly transform their lead lists from cold to hot. At the same time,  DiscoverOrg’s IT Org Charts solution gives VisitorTrack customers the right information at the right time to follow up on, qualify and create opportunities with interested buyers.

 

NetFactor’s VisitorTrack and DiscoverOrg have teamed up to announce a partnership designed to benefit B2B sales and marketing organizations. VisitorTrack allows DiscoverOrg’s customers to instantly transform their lead lists from cold to hot. At the same time,  DiscoverOrg’s IT Org Charts solution gives VisitorTrack customers the right information at the right time to follow up on, qualify and create opportunities with interested buyers.

Key Features

DiscoverOrg customers can now gain access to netFactor’s VisitorTrack technology within their dashboards. VisitorTrack will alert a DiscoverOrg customer when a relevant sales lead from a Fortune-ranked or mid-market company in the United States comes to their site and shows interest in their offerings.

This offering is paired with DiscoverOrg’s real-time trigger technology that alerts clients when a potential customer from an enterprise corporation is working on a new IT deployment, such as cloud infrastructure or IT security initiatives.

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With VisitorTrack, personnel are immediately notified when their most active prospects visit a monitored web site – without any registration action. Then, the web site visitor’s profile and org-chart data are instantly accessed from DiscoverOrg’s high-quality dataset.

Key benefits of this solution include:

  • The ability to ID an organization’s most active prospects, as well as new opportunities entering the buy cycle;
  • Gaining competitive advantage through useful insights;
  • Gathering complete org chart intelligence for sales effectiveness.

Targeted Users

The DiscoverOrg solution is designed for sales and marketing teams at top IT vendors, staffing companies and consultants that target IT departments at Fortune-ranked, mid-market and SMB companies in the North American market. VisitorTrack is designed for sales and marketing teams, including direct customers and resellers across multiple industries in the B2B market, that require solutions designed to enhance sales performance.

Compatibility

DiscoverOrg integrates with Salesforce.com, Microsoft Dynamics CRM and Marketo;  VisitorTrack  integrates with Salesforce.com.

Delivery And Pricing Models

Pricing for the combined solution is based on the number of users and datasets. 

Current Clients

Over 700 clients currently use DiscoverOrg, including major technology vendors such as Imperva, InfoBlox, Randstad, Global Employment Solutions and SNI Technology. VisitorTrack clients span the globe, range across nearly every industry, and include FedEx, Riverbed, F5 and Fidelity, among many others.

Competitive Positioning

These two powerful sales technologies are not found anywhere else and are only available to netFactor and DiscoverOrg clients.

Contact Info

hschuck@discoverorg.com

Catherine Ahn, Marketing Manager, netFactor
Phone: 720-489-5534
Email: catherine.a@netfactor.com
Online: www.netfactor.com/visitor-track


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