Following several years of hype and some debate over competing concepts, the marketing cloud is becoming a reality. Companies such as PR Newswire are seeing an increase in leads and engagement through the integration of marketing activities under the marketing cloud.
Personalization is among the key benefits of marketing clouds, as they offer B2B marketers the ability to collect data on how prospects are interacting with the company through their buying journey. Marketers can track and access prospect insights from a central location, where the data can be leveraged for a range of marketing activities.
- Written by Brian Anderson, Associate Editor
- Category: Demand Generation Strategies
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