Custom Content

At Demand Gen Report we specialize in developing custom content to drive demand and nurture prospects. We work closely with our clients on formulating content direction and honing your message to target your key prospects.

All of our custom programs are turn-key and include: Researching, writing, production and promotion. In addition, Lead Generation Campaigns can be added to any content project. At the end of the campaign you own the collateral to house on your site and drive additional leads.


White Papers

Ranging in length from 6 to 10 pages, White Papers have evolved as one of the most effective tools for branding and lead generation. They are a great multi-purpose asset that can be written to attract new leads into the funnel or as a way to nurture leads through the funnel process.

Investment starting at $10,500


E-books

mk_ebk_thumbnailMore graphical in nature compared to their White Paper counter parts, E-books are gaining in popularity and can help companies dramatically improve the results of digital content programs. Portrayed in landscape fashion and ranging in length from 12 to 16 pages, E-books lend themselves to easy readability on iPads and other digital readers. E-books are considered to be a more foundational piece to a content marketing program and are highly effective in driving new leads into the funnel.

Investment starting at $16,500


Infographics

mk_brief_thumbnailOne of the hottest new tools in content marketing — buyers can’t seem to resist these easy-to-share visual representations of trend-based information. In line with the intent of the E-book and webinar, DGR will use relevant research and topics to develop an Infographic. Infographics can serve an array of uses both digital and physical ranging from being shared via social media and blogs to being printed out for use as signage at shows.

Investment starting at $7,500


Executive Briefs

mk_brief_thumbnailThese assets are typically shorter pieces of content (2 to 4 pages) focused on one idea or theme. They are often used later in the sales cycle as a nurturing tool to help provide additional information on a company’s offering or solution.

Investment starting at $6,000


Repurposed Content

mk_brief_thumbnailWe don’t like to toot our own horn, but the word on the street is that we are the leading publication in the space – so why not utilize our third-party content to drive demand? We’ll highlight a specific topic and curate 2 -3 articles into custom report. This program includes:

  • Removal of competitor references in the article by our editorial team
  • Flowing the content into our template and provide you with the final PDF
  • Housing the final asset on our website
  • Promotion to our readership via our available channels
  • Contact information of those who download (brief form – name , company, title, email)

Investment Starting at $7,500


Checklists

mk_brief_thumbnailThis is a great resource to reach potential prospects or as an additional touch in your nurture. We’ll work with you on developing the “steps” in your solution checklist, and the supporting copy. Includes designing and co-branding, offering our third-party credibility.

Investment Starting at $6,000


Case Study Portfolio

Want to showcase your top client success stories? Rather than developing several individual case studies, DGR can help you craft a comprehensive asset that outlines a series of different use cases, honing in on key challenges, strategies and results. Want to make the experience more interactive? We can embed pre-existing case study videos so you can get the most value out of your existing content!

Investment Starting at $7,000


Online Assessment

mk_brief_thumbnailWe’ll work with you to create a custom, online assessment tool (or ROI calculator). We’ll help to develop the 4-5 questions and copy for the survey, and then build the tool for you to utilize in your campaigns.

Investment Starting at $10,000

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series