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Lead LifeCycle Series
Marketers invest a lot of time and money to capture new leads – but then what? Scheduled for the week of July 21st, 2014, DGR will host a week-long webinar series that follows the life of the lead from acquisition → to nurture → to close. Each 30-minute session will be moderated by Demand Gen Report and include real world examples on the given topic presented by industry thought leaders.
Topics include (but not limited to):
- Lead Acquisition & development
- E-marketing
- CRM Integration
- Database Optimization
- Persona development
- Campaign Mapping
- Social
- Mobile
- Content
- Lead Scoring
- Lead Nurturing
- On-line engagement
- Sales Enablement
The sponsorship package includes:
- Shared lead pool. You will receive the combined leads for your session and the full registration list
- Logo inclusion on a banner ad on the DGR site & joint promotional page
- MP4 file of the webcast to host on your site, segment for lead nurturing campaigns, etc.
- Opportunity to submit guest blog post on the DGR Blog
- Solution Spotlight – your solution posted on the DGR home page for one month (first-come first-served)
- Social Media Exposure — promotion through our social media channels including LinkedIn, Twitter and Facebook – #LLC14
DGR will moderate, produce and promote the series. Sponsors will receive a shared lead pool containing registrations from the entire series.
Investment – $12,500 net
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