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Our Process
All of our custom programs are turn-key and include: Research, Writing, Production, Promotion and Lead Generation. At the end of the campaign you own the collateral to house on your site and drive additional leads.
Our process is as follows:
- Ideation Phase – We come up with topic and title treatments.
- Timelines – Outlining all checkpoints.
- Abstracts / Outlines – Revised and approved by your team before editorial work is begun.
- Drafts & Revisions – Prior to editorial completion.
- Full Layout & Design Services – Including adherence to branding guidelines and other design preferences.
- Typical Timeframe – From start to fiish is 5-7 weeks. Pieces can be created oncurrently.
- Once Approved, you own all the assets!
Ideation Phase
Once a client decides on a program, Demand Gen Report will work with you and your team to develop a topic, title and abstract that fits the needs of your campaign goals, messaging and overall company branding. This phase includes:
- Topic/title ideation;
- Kick-off call to refine messaging;
- Abstract and outline based on approved topic/title; and
- Production and promotion timelines.
Writing and Approval Process
- Research of the topic;
- Interviews with all with analysts, academic, internal staff and/or industry experts;
- Regularly scheduled updates on the progress with coordinated input and approvals from your team; and
- Up to two revisions before project moves to design.
Design
Once the asset has been written and met all approvals it moves into the design phase. This phase includes:
- Design checklist filled out by client to ensure all design and branding needs/guidelines are met;
- Up to two revisions; and
- Final PDF delivered.
Promotion
All content programs come with a promotion piece to the project including:
- Text ads on the DGR web site;
- Text ads within the DGR weekly newsletter;
- Text ads in the twice-monthly DGR Digital Resource Center; and
- Promotion through DGR social media outlets.
Lead Generation
If your program includes a lead generation goal, the following also will be included with your program:
- Creation of custom landing page;
- Writing of custom email blast copy; and
- Dedicated e-vites to download E-book to DGR subscribers until lead generation goal is met.
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